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Wear the Land Collective works with the people and organisations involved in natural fibre production to understand the challenges facing the sector and explore opportunities for its future.

WHAT WE DO

​The future of naturally grown fibre begins at the source

We believe Ireland’s natural fibres deserve a stronger foundation, built on recognition of the people who produce them and a better understanding of the economic and policy barriers they face. Through research, advocacy, and collaboration, Wear the Land Collective works to advance Irish wool and other natural fibres and support a more sustainable, connected, and viable industry.

Promoting the use and value of natural fibres, raising awareness of their role in sustainable textiles and supporting their place in the wider industry.

Connecting fibre producers through our farm directory, bringing greater visibility to their work and advocating for the needs of farming communities.

Exploring the economic, supply-chain and policy barriers facing natural fibre industries, with research aimed at identifying realistic opportunities for change.

OUR CURRENT PROJECT

LOOM: Mapping Ireland's Natural Wool Sector

What economic and structural barriers limit the use of Irish-grown wool, and what changes could help farmers get more value from the fibre they produce?

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Over 2026–27 we’re surveying and interviewing sheep farmers, mapping the co-ops, mills and processors that handle their wool, and publishing the findings as a report for farmers’ organisations and policymakers.

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The Irish Wool Directory

Our interactive directory brings Ireland’s natural fibre farms into one accessible resource, giving greater visibility to the farmers who sustain the sector and helping people discover the origins of Irish-grown fibres.

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PARTNER SPOTLIGHTS

The Farmers Behind the Fibre

Rough Circle

The Cottage, Rathellin, Leighlinbridge | Co. Carlow, Ireland. R93P2E6

Featured breeds: herdwick, swiss valais blacknose, & galway 

Rough Circle Studio is a business with an innovative approach to farming where the land, the sheep, the wool, the workshops, and the products all operate in biocircularity together.

Organic certified, regenerative farm of rare breed sheep. 

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